Back In The Business


Oh how good it feels to be back posting! I’ve been going through so many changes in my life it’s almost scary!

Autumn campaign

I’m gonna start by telling you about my new job. I know I’ve already opened this subject in some earlier posts,  but mostly about my training and such.

So I wanted to have something that you call a day job, right. Since I was doing some styling to there, some graphics to there, hosting to there for years, got me to a situation where I wasn’t really happy. It’s a funny thing, how you’re doing the things you love, fully, with your whole heart, but still you feel you’re not satisfied. Finland is a tiny little country with only a handful of people needing these type of workers, that I noticed I would have had to either start doing something totally opposite to my style of art or start to really market myself to other countries or so. And I didn’t like either of them. I need so much time for my own personal enjoyment in life, that having to use my 24/7 for new projects is just not an option. And after all, I know, that if I would have kept doing that for ages, I’d still most likely feel unhappy. For me the art kind of loses it’s purpose when it’s considered as a job. This is really hard to explain – hopefully someone caught the idea.

Workin process

I applied to the coolest clothing company I knew and got employed as a visual merchandiser! To be honest with you I couldn’t believe I got so privileged. Certainly I had experience in styling and visuals, but the store outlooks were totally new thing to me. And it turned out to be the best job in the world. As I did before, I make my own work days and decide when I do things – and also that there’s deadlines to follow. But everyday I work with different styles, different campaigns, changing tools and trends. I’ve faced challenges which makes my work interesting – which I’ve really missed. I appreciate the fact that I’m allowed to be exactly who I am and style the store in the way I think looks good.

Party wall

Jeans wall

This is it this time. I’m grateful for having you all still here.